Back to work

250 Stores for Cinderella

Finally it’s Christmas and we can show off our latest gem!

The film plays off the much loved 1969 original “Tři oříšky pro Popelku” (Three wishes for cinderella / Tre nøtter til askepott), which has become THE Christmas tradition here in Norway. In this film she is out shopping in Trondheim, paying with her magical hazelnuts that transform into “MIDTBYSJEKKEN” gift cards.

We decided to shoot the transformation scenes without the actual gift card, so we would have more freedom when compositing them in later. This turned out to be a stroke of genius, because the cards were changed right after the shoot. The new card was tracked into each shot, and the transformation effect was made to match the simple yet adorable effect in the original.