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	<title>Helmet</title>
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	<link>http://www.helmet.no</link>
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		<title>Double Helmet at Sterk Reklame</title>
		<link>http://www.helmet.no/2010/blog/double-helmet-at-sterk-reklame/</link>
		<comments>http://www.helmet.no/2010/blog/double-helmet-at-sterk-reklame/#comments</comments>
		<pubDate>Tue, 09 Mar 2010 23:18:30 +0000</pubDate>
		<dc:creator>Alex</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://www.helmet.no/?p=421</guid>
		<description><![CDATA[
Our films won both gold and silver in the annual Sterk Reklame Awards. 
These last months have been all work and no play, so it&#8217;s nice to be forced to get drunk once in a while :) In the picture it totally looks like Øystein was there partying with us. Due to an ongoing shoot, [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.helmet.no/wp-content/uploads/sterk-reklame-620x519.jpg" alt="sterk reklame" title="sterk reklame" width="620" height="519" class="alignnone size-medium wp-image-501" /></p>
<p><strong>Our films won both gold and silver in the annual Sterk Reklame Awards.</strong> </p>
<p>These last months have been all work and no play, so it&#8217;s nice to be forced to get drunk once in a while :) In the picture it totally looks like Øystein was there partying with us. Due to an ongoing shoot, he wasn&#8217;t. I&#8217;ve actually photoshopped him in with me on top of <a href="http://www.tibe-t.no/">Aasmunds</a> face. Stay tuned for a tutorial!</p>
<p>Helmet had two submissions in the commercials category, and were awarded the following:</p>
<p><strong>Gold</strong><br />
<a href="http://www.helmet.no/2009/work/250-stores-for-cinderella/">250 Stores for Cinderella </a><br />
Client: HK/Midtbyen</p>
<p><strong>Silver &amp; Diploma</strong><br />
<a href="http://www.helmet.no/2009/work/baking-powder-experiments/">Baking Powder Experiments </a><br />
Client: Tibe-T</p>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Baking Powder Comments</title>
		<link>http://www.helmet.no/2010/blog/baking-powder-comments/</link>
		<comments>http://www.helmet.no/2010/blog/baking-powder-comments/#comments</comments>
		<pubDate>Tue, 09 Mar 2010 22:51:32 +0000</pubDate>
		<dc:creator>Alex</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://www.helmet.no/?p=457</guid>
		<description><![CDATA[Youtube comments can be hilarious, especially when its your own stuff. We recently checked up on our Baking Powder Experiments which now has over 250 000 views. After scrolling through the 427 comments, we&#8217;ve picked out some of our favorites:

well I dont care what you believe in but I think this is real and im [...]]]></description>
			<content:encoded><![CDATA[<p>Youtube comments can be hilarious, especially when its your own stuff. We recently checked up on our <a href="http://www.youtube.com/watch?v=KcI3kF2zNBo">Baking Powder Experiments</a> which now has over 250 000 views. After scrolling through the <a href="http://www.youtube.com/comment_servlet?all_comments&#038;v=KcI3kF2zNBo&#038;fromurl=/watch%3Fv%3DKcI3kF2zNBo">427 comments</a>, we&#8217;ve picked out some of our favorites:</p>
<div style="font-size:12px;line-height:22px; padding-top: 10px;padding-bottom:10px">
<p><em>well I dont care what you believe in but I think this is real and im not changeing my mind even if Santa would fart to my face﻿</em><br />
<ins style="font-size:12px">&ndash; ode4951</ins></p>
<p><em>if﻿ you take one extra look. and replay the explotion at the end, you can see the cum, when it hits the guy on the right side (&#8230;)</em><br />
<ins style="font-size:12px">&ndash; pighaa</ins>   </p>
<p><em>Why wojuld they fake being knocked on their Asses or trying to recover getting the wind knocked out of them? </em><br />
<ins style="font-size:12px">&ndash; TheRealArchAngel</ins> </p>
<p><em>i tried﻿ this at home and noting happened&#8230;.. why? </em><br />
<ins style="font-size:12px">&ndash; lilricks3118</ins></p>
</div>
<p>We appreciate all the lulz, omgz and epics. Keep them coming!</p>
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		<item>
		<title>More DNA shoes.</title>
		<link>http://www.helmet.no/2010/work/more-dna-shoes/</link>
		<comments>http://www.helmet.no/2010/work/more-dna-shoes/#comments</comments>
		<pubDate>Mon, 22 Feb 2010 09:32:15 +0000</pubDate>
		<dc:creator>Alex</dc:creator>
				<category><![CDATA[Stills]]></category>
		<category><![CDATA[Work]]></category>

		<guid isPermaLink="false">http://www.helmet.no/?p=391</guid>
		<description><![CDATA[Shit hits the fan but everything works out before Christmas.]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.helmet.no/wp-content/uploads/ALL.jpg" alt="ALL" title="ALL" width="620" height="313" class="alignnone size-full wp-image-408" /></p>
<p>Back in september we showed you <a href="http://www.helmet.no/2009/work/your-dna-today/">the first of four posters</a> created for shoe store DNA/ad agency GRIFF, featuring a girl shopping for shoes on her holoscreen in an utopian sci-fi world. The follow-ups adhere to normal disaster-movie rules: Shit hits the fan but everything works out before Christmas.</p>
<p>Keep scrolling to see them all in glorious high res!</p>
<p><img src="http://www.helmet.no/wp-content/uploads/ORKEN.jpg" alt="ORKEN" title="ORKEN" width="620" height="1178" class="alignnone size-full wp-image-390" /><br />
<img src="http://www.helmet.no/wp-content/uploads/VINTER.jpg" alt="VINTER" title="VINTER" width="620" height="1178" class="alignnone size-full wp-image-402" /><br />
<img src="http://www.helmet.no/wp-content/uploads/JUL.jpg" alt="JUL" title="JUL" width="620" height="1178" class="alignnone size-full wp-image-403" /></p>
<p>All posters were made in close collaboration with friend and fellow sci-fi fanatic Geir Mogen.</p>
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		<title>250 stores for Cinderella</title>
		<link>http://www.helmet.no/2009/work/250-stores-for-cinderella/</link>
		<comments>http://www.helmet.no/2009/work/250-stores-for-cinderella/#comments</comments>
		<pubDate>Tue, 01 Dec 2009 12:14:48 +0000</pubDate>
		<dc:creator>Alex</dc:creator>
				<category><![CDATA[Commercials]]></category>
		<category><![CDATA[Work]]></category>

		<guid isPermaLink="false">http://www.helmet.no/?p=354</guid>
		<description><![CDATA[Reviving magical hazelnuts from 1969.]]></description>
			<content:encoded><![CDATA[<p><object width="620" height="310"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="movie" value="http://vimeo.com/moogaloop.swf?clip_id=7914863&amp;server=vimeo.com&amp;show_title=0&amp;show_byline=0&amp;show_portrait=0&amp;color=ffffff&amp;fullscreen=1" /><embed src="http://vimeo.com/moogaloop.swf?clip_id=7914863&amp;server=vimeo.com&amp;show_title=0&amp;show_byline=0&amp;show_portrait=0&amp;color=ffffff&amp;fullscreen=1" type="application/x-shockwave-flash" allowfullscreen="true" allowscriptaccess="always" width="620" height="310"></embed></object></p>
<p>Finally it&#8217;s Christmas and we can show off our latest gem!</p>
<p>The film plays off the much loved 1969 original &#8220;Tři oříšky pro Popelku&#8221; (Three wishes for cinderella / Tre nøtter til askepott), which has become THE Christmas tradition here in Norway. In this film she is out shopping in Trondheim, paying with her magical hazelnuts that transform into &#8220;MIDTBYSJEKKEN&#8221; gift cards. </p>
<p>We decided to shoot the transformation scenes without the actual gift card, so we would have more freedom when compositing them in later. This turned out to be a stroke of genius, because the cards were changed right after the shoot. The new card was tracked into each shot, and the transformation effect was made to match the simple yet adorable effect in the original.</p>
<p>AGENCY: <a href="http://www.h-k.no/">HK Reklamebyrå.</a></p>
]]></content:encoded>
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		<item>
		<title>Mer enn en bank</title>
		<link>http://www.helmet.no/2009/work/mer-enn-en-bank/</link>
		<comments>http://www.helmet.no/2009/work/mer-enn-en-bank/#comments</comments>
		<pubDate>Tue, 01 Dec 2009 12:14:07 +0000</pubDate>
		<dc:creator>Alex</dc:creator>
				<category><![CDATA[Commercials]]></category>
		<category><![CDATA[Work]]></category>

		<guid isPermaLink="false">http://www.helmet.no/?p=353</guid>
		<description><![CDATA[Motion-tracked words in slow motion.]]></description>
			<content:encoded><![CDATA[<p><object width="620" height="310"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="movie" value="http://vimeo.com/moogaloop.swf?clip_id=7916005&amp;server=vimeo.com&amp;show_title=0&amp;show_byline=0&amp;show_portrait=0&amp;color=ffffff&amp;fullscreen=1" /><embed src="http://vimeo.com/moogaloop.swf?clip_id=7916005&amp;server=vimeo.com&amp;show_title=0&amp;show_byline=0&amp;show_portrait=0&amp;color=ffffff&amp;fullscreen=1" type="application/x-shockwave-flash" allowfullscreen="true" allowscriptaccess="always" width="620" height="310"></embed></object></p>
<p>This is a film we made for Sparebank 1. The film promotes their non-commercial initiatives that support small and big organizations across Norway, as well as their strengths as one of the biggest banks in Norway. The bank gave us a selection of words they wanted to communicate clearly. We motion-tracked these into shots designed to enhance the meaning and interpretation of each word.</p>
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		<item>
		<title>POWEL WATER HORSE 2</title>
		<link>http://www.helmet.no/2009/work/powel-water-horse-2/</link>
		<comments>http://www.helmet.no/2009/work/powel-water-horse-2/#comments</comments>
		<pubDate>Wed, 18 Nov 2009 12:29:00 +0000</pubDate>
		<dc:creator>Alex</dc:creator>
				<category><![CDATA[Stills]]></category>
		<category><![CDATA[Work]]></category>

		<guid isPermaLink="false">http://www.helmet.no/?p=343</guid>
		<description><![CDATA[Powel to the people.]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.helmet.no/wp-content/uploads/VANNHEST2_FINAL04G.jpg" alt="VANNHEST2_FINAL04G" title="VANNHEST2_FINAL04G" width="620" height="932" class="alignnone size-full wp-image-342" /></p>
<p>Not long after <a href="http://www.helmet.no/2009/work/powel/">our first waterhorse</a> was printed, client Powel and agency <a href="http://www.tibe-t.no/">Tibe-T</a> came back for more. For the second version to be equally successful we had to take it to the next level. By carefully sculpting tons of splash reference to match the shape of our horse, HELMET managed to create an even more powelful version.</p>
]]></content:encoded>
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		<item>
		<title>Ole Edvard Antonsen spot</title>
		<link>http://www.helmet.no/2009/blog/ole-edvard-antonsen-spot/</link>
		<comments>http://www.helmet.no/2009/blog/ole-edvard-antonsen-spot/#comments</comments>
		<pubDate>Tue, 17 Nov 2009 13:30:22 +0000</pubDate>
		<dc:creator>Alex</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://www.helmet.no/?p=376</guid>
		<description><![CDATA[
This is a quick little stop-motion job we did together with Denise Hauser, for Norwegian trumpeter Ole Edvard Antonsen to promote his new Christmas album &#8220;Desemberstemninger&#8221;.
]]></description>
			<content:encoded><![CDATA[<p><object width="620" height="310"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="movie" value="http://vimeo.com/moogaloop.swf?clip_id=7917522&amp;server=vimeo.com&amp;show_title=0&amp;show_byline=0&amp;show_portrait=0&amp;color=ffffff&amp;fullscreen=1" /><embed src="http://vimeo.com/moogaloop.swf?clip_id=7917522&amp;server=vimeo.com&amp;show_title=0&amp;show_byline=0&amp;show_portrait=0&amp;color=ffffff&amp;fullscreen=1" type="application/x-shockwave-flash" allowfullscreen="true" allowscriptaccess="always" width="620" height="310"></embed></object></p>
<p>This is a quick little stop-motion job we did together with <a href="http://www.megamagicube.com/">Denise Hauser</a>, for Norwegian trumpeter Ole Edvard Antonsen to promote his new Christmas album &#8220;Desemberstemninger&#8221;.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Cozy people with pimped up visas</title>
		<link>http://www.helmet.no/2009/work/cozy-people-with-pimped-up-visas/</link>
		<comments>http://www.helmet.no/2009/work/cozy-people-with-pimped-up-visas/#comments</comments>
		<pubDate>Thu, 22 Oct 2009 00:29:04 +0000</pubDate>
		<dc:creator>Alex</dc:creator>
				<category><![CDATA[Commercials]]></category>
		<category><![CDATA[Work]]></category>

		<guid isPermaLink="false">http://www.helmet.no/?p=333</guid>
		<description><![CDATA[Design-your-own-visa campaign for Sparebank1.]]></description>
			<content:encoded><![CDATA[<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="620" height="349" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://vimeo.com/moogaloop.swf?clip_id=7193100&amp;server=vimeo.com&amp;show_title=0&amp;show_byline=0&amp;show_portrait=0&amp;color=ffffff&amp;fullscreen=1" /><embed type="application/x-shockwave-flash" width="620" height="349" src="http://vimeo.com/moogaloop.swf?clip_id=7193100&amp;server=vimeo.com&amp;show_title=0&amp;show_byline=0&amp;show_portrait=0&amp;color=ffffff&amp;fullscreen=1" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>This is a film we made for Sparebank1 and their design-your-own-visa campaign. We picked up some good looking people from the street and gave them green plastic cards which we later tracked and replaced with motion graphics, courtesy of Jonny Snorkel.</p>
<p>The competition, which by the way has a grand prize of 10 000 NOK, is <a href="http://www.ivaretatt.no/vinn-kr-10000.aspx">still up and running.</a></p>
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		<item>
		<title>Enova Musicvideo AD</title>
		<link>http://www.helmet.no/2009/work/enova-musicvideo-ad/</link>
		<comments>http://www.helmet.no/2009/work/enova-musicvideo-ad/#comments</comments>
		<pubDate>Fri, 09 Oct 2009 11:39:19 +0000</pubDate>
		<dc:creator>Alex</dc:creator>
				<category><![CDATA[Commercials]]></category>
		<category><![CDATA[Work]]></category>

		<guid isPermaLink="false">http://www.helmet.no/?p=327</guid>
		<description><![CDATA[One-take-musicvideo.]]></description>
			<content:encoded><![CDATA[<p><object width="620" height="372"><param name="movie" value="http://www.youtube.com/v/4qt4cCIusmw&#038;hl=en&#038;fs=1&#038;rel=0&#038;hd=1"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/4qt4cCIusmw&#038;hl=en&#038;fs=1&#038;rel=0&#038;hd=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="620" height="372"></embed></object></p>
<p>For this ad/musicvideo Helmet street-cast 15 wildly different characters and stuck them all in a room to play the Enova song. A version of the song was allready prepared before the shoot, but was then scrapped as we decided to just go with the flow on set. A huge thanks goes out the incredible people who helped make this one-take-wonder happen.</p>
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		<item>
		<title>Your DNA today?</title>
		<link>http://www.helmet.no/2009/work/your-dna-today/</link>
		<comments>http://www.helmet.no/2009/work/your-dna-today/#comments</comments>
		<pubDate>Tue, 01 Sep 2009 15:12:41 +0000</pubDate>
		<dc:creator>Alex</dc:creator>
				<category><![CDATA[Stills]]></category>
		<category><![CDATA[Work]]></category>

		<guid isPermaLink="false">http://www.helmet.no/?p=315</guid>
		<description><![CDATA[Utopian shoe-shopping experience for DNA shoes. Featured in Norway, Sweden &#038; Denmark.]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.helmet.no/wp-content/uploads/DNA_final_flat_rgb_no.jpg" alt="DNA_final_flat_rgb_no" title="DNA_final_flat_rgb_no" width="620" height="1042" class="alignnone size-full wp-image-320" /></p>
<p>This is the first of four posters created for shoe store DNA/ad agency GRIFF and their new print campaign. Working closely with photographer Geir Mogen, HELMET concieved and crafted this utopian shoe-shopping experience. The next three will follow closely and feature darker, more dramatic scenarios.</p>
<p>The posters were intended to be used in Norway only, but after seeing the final result our client decided there was more than enough awesomeness to go around. You can now find them in over 70 DNA stores across Scandinavia.</p>
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