When approached to create a film for Nobel Prize winners May-Britt & Edvard Moser we were simply honored.
The couple won the Nobel Price in Medicine for their discovery of the grid cells that help the brain navigate in space, and wanted to make a music video as a thank you to their contributors and inspirators. We immediately went to the Kavli Institute, where we were given a crash course in brain anatomy and got to see some of the amazing images of the brain they see every day.
Inspired by these images, the Moser’s discovery and not least by the intense jazz music May-Britt had selected, we set out to explore a visual universe blending brain activity with musical performances.
The music video was used as part of their Nobel Lecture at Karolinska Institutet in Sweden, on the 7th of December 2014. For the same lecture we also made a cute little film about how smell can trigger memories.
On May-Britts request we took inspiration from a small sequence in the Pixar film Ratatouille and the lovely quote from Marcel Proust: "the smell and taste of things remain poised a long time, like souls, ready to remind us, waiting and hoping for their moment, amid the ruins of all the rest"